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Opportunity

Marketing Manager

Type of work

permanent full time

Impression Recruitment are currently working with a highly established business in Harrogate, recognised within their industry for providing a diverse range of services into their sector. Known for operating with complete professionalism, they are now looking to hire an accomplished Marketing Manager to join their team on a full time, permanent basis. You will take responsibility for the management of both the marketing and communications functions of the business, with a focus on driving overall business growth and ensuring retention of current client. You will be a naturally creative candidate, who can think logically and excels at planning, developing and implementing successful marketing strategies. It is essential that you are degree educated within a field relevant to marketing, and you will be able to demonstrate a strong background within commercial marketing roles.

 

Marketing Manager Duties:

  • Plan and develop high quality marketing plans tailored to target audiences and in line with business objectives.
  • Analyse and report on success of relevant marketing campaigns, looking at ways to improve and feeding back results to senior management.
  • Manage communications schedules for the business, ensuring regular, relevant and timely communication is received by both internal and external stakeholders.
  • Work with various teams and colleagues across the business on various marketing projects as required.
  • Contribute and report on marketing metrics, results and ROI in senior leadership meetings.
  • Management of internal marketing team and maintaining strong relations with creative, advertising, and content agencies/partners.
  • Management of the marketing and communications budget.
  • Streamline marketing processes and assess areas of potential cost improvement within the department.
  • Produce impeccably written content for external communications.
  • Create clear and effective content briefs to be actioned by the internal marketing department and external partners.
  • Create and manage successful PR campaigns.
  • Work closely with sales teams to increase new client exposure and onboarding through effective cross channel marketing.
  • Management of the overall social media strategy for the business across various channels.
  • Identify new print and digital opportunities to increase growth.
  • Take an active involvement in the promotion and overall marketing of events for the business.
  • Ensure that brand guidelines are consistently maintained and up to date in line with ever changing industry requirements/trends.
  • Develop and manage online/website strategy with a focus on SEO and conversion rate optimisation.
  • General management of website internally as well as through external partners.

Desired Skills/Qualifications:

  • Marketing degree (essential).
  • Proven experience of working in a senior marketing position.
  • High level communication skills both written and verbal.
  • High levels of attention to detail with excellent organisation and planning skills.
  • Able to write high level content and be effective at proof reading.
  • Interest or background within PR and/or communications.
  • Experience with design tools such as Adobe and Canva.
  • Experience using a Content Management System.

In return you will receive a salary of between £35,000 - £40,000 per annum and will be working full time hours between Monday – Friday. This is an excellent opportunity for someone to take the lead on a growing business’ marketing processes and make your mark in an established team. Don’t miss out…APPLY NOW!

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Job overview

Location

Harrogate

Salary

£35000 - £40000

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